Fashion is of high significance to consumers in Germany. According to the Federal Statistical Office, the amount spent on shoes and clothing in Germany is around 75 billion euros a year. Therefrom, the largest individual segment is clothing for women, with an estimated cost of approx. 34 billion euros.
Around 31 million people in the Federal Republic say that they mostly or always are up on what is trendy, and about eight million follow almost every fashion trend. Brands play a major role in fashion business but are not the only incentive to buy. More than half of the consumers pay heed to price rather than brand when buying clothes. However, a large part claims a high willingness to spend money on clothing. Many customers trust the brands they buy.
When buying clothes, more than half of them look specifically for brands they already know and more than two thirds stick to a brand once they are convinced. Two thirds also assume that the fit of certain brands is right - while good fit and comfort are important or very important criteria for over 95 percent. Adidas products are the most commonly found fashion items in German wardrobes.
Almost half of the population in Germany owns items of clothing of this German brand, which makes them quasi ubiquitous.
The information contained herein are of basic nature only. However, no guarantee can be given as to the accuracy or completeness of the information contained herein.
Due to differences in periodic update intervals, statistics may possibly provide a more current data status.